Soccer has been a growing sport in America over the past ten years and this is mainly due to the effort put in by the MLS. They’ve had many different marketing tactics throughout the years; some have worked, some failed. However, they’ve come up with a new tactic of bringing in some of the biggest names in soccer, like Thierry Henry and David Beckham. Will this help to grow the sport and the league in the USA?
These guys are big time players. Any soccer fan knows David Beckham and Thierry Henry. Even if you’re not a soccer fan, you know David Beckham. I can’t say the same for Henry. This is following the same idea of the NASL, when Pele and other legends came to NY to play for the Cosmos. If history really repeats itself, then this formula should work!
I’m a pretty big soccer fan, although I’ve only been to a couple MLS games since its inception. However, I’m honestly curious to see Henry play. I can see this getting me out to a game, but not sure it will make me want to go all the time. I’d personally rather watch the England Premier League on TV. But, there’s a chance!
There are many fans that love the game like I do and are itching to see Henry play. I’d have to imagine that a portion of them will want to see more as they’ll be impressed. It is good soccer! Then there are the fans that think its retirement for these legends, which is pretty much the truth. But that doesn’t mean they won’t perform! These guys are competitors and I can’t imagine they don’t leave it all on the field.
Then there’s the fan that would just like to go see a game if given the chance; the casual fan. These fans probably don’t know too much about Thierry Henry! So is bringing in these big players going to help grow the sport for casual fans? I don’t think so.
If the MLS had been created before the MLB, NBA, NFL and NHL things would be different today. Unfortunately, there’s too much competition and the casual fan is probably a hardcore fan of one of those leagues.
Many people ask why soccer is so big in other countries. The answer is simple; they don’t have other major leagues! Soccer is their NBA, MLB and NFL combined. That will obviously never happen in the States, but they don’t need that to be successful.
The MLS has been faced with many challenges and they’ve come very far since they’ve started. From the time they’ve started to know, there’s been a major expansion and growth of the sport. The players have also improved. Soccer is the most popular sport played amongst kids, so I believe it starts there. Keeping their interest is crucial and by providing role models like Beckham, Landon Donovan and Henry can really help keep kids going.
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