Could Lionel Messi Supercharge Professional Soccer In The U.S.?



Messi-mania has swept the nation, drawing crowds to sold-out stadiums to witness the 36-year-old in action. Messi merchandise is in high demand, and Apple attributes a surge in Apple TV+ subscribers to his Major League Soccer presence. The MLS aims to harness Messi’s popularity as the U.S. prepares to co-host the 2026 FIFA World Cup. Watch the video above to find out whether Messi wearing the Inter Miami jersey until 2025 could supercharge professional soccer in the U.S.

Produced by: Anuz Thapa
Supervising Producer: Jeff Morganteen
Narration: Jordan Smith
Additional Footage: Getty Images, Major League Soccer

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Could Lionel Messi Supercharge Professional Soccer In The U.S.?

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Ex-ESPN reporter rips women’s soccer Team USA for national anthem disrespect #shorts



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How Hollywood's Backing is Making Soccer a Big Business



The profit potential for women’s sports is increasing. For venture capitalists, celebrities and sports legends, new revenue streams and shifting fan behavior may soon deliver huge returns.

On this week’s Business of Sports, Jason Kelly visits Los Angeles’s newest team, soccer club Angel City FC. Backed by a star-studded list of investors, including Natalie Portman, Uzo Aduba, Eva Longoria, Casey Neistat and Jennifer Garner, Angel City is looking to prove women’s sports leagues can be profitable. New data from Sports Innovation Lab suggests that understanding fans of a more-established women’s league like the WNBA can help unlock wealth elsewhere. But first, longstanding biases and skepticism must be overcome. And for the National Women’s Soccer League (NWSL), there’s a recent scandal around alleged abuses that have shaken its very foundation.

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