How Hollywood's Backing is Making Soccer a Big Business



The profit potential for women’s sports is increasing. For venture capitalists, celebrities and sports legends, new revenue streams and shifting fan behavior may soon deliver huge returns.

On this week’s Business of Sports, Jason Kelly visits Los Angeles’s newest team, soccer club Angel City FC. Backed by a star-studded list of investors, including Natalie Portman, Uzo Aduba, Eva Longoria, Casey Neistat and Jennifer Garner, Angel City is looking to prove women’s sports leagues can be profitable. New data from Sports Innovation Lab suggests that understanding fans of a more-established women’s league like the WNBA can help unlock wealth elsewhere. But first, longstanding biases and skepticism must be overcome. And for the National Women’s Soccer League (NWSL), there’s a recent scandal around alleged abuses that have shaken its very foundation.

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47 opiniones en “How Hollywood's Backing is Making Soccer a Big Business”

  3. Here’s the thing. Most women don’t support women teams sport. You can do all the marketing you want but it will still fail if men don’t support it first. N that’s the bottom line.

  5. Women's sports leagues regardless of sport, need to build brand awareness and an emotional connection which takes timee and a big broadcasting deal to make them financailly viable. Sponsorship helps but its not enough to offset the low attendance numbers long term. They also need ownership with the resources and patience of an Art Ronney to see this through and those are hard to come by nowadays

  8. Why would you post a picture of Megan Rapinoe on the thumbnail? I get that she's the only face some casuals know but Angel City isn't her team. She plays for OL Reign in Seattle.

  9. This is a very interesting video because it makes it obvious it's all about social justice and women empowerment, and not about soccer. Soccer is just an accessory, just a host. That's why people who actually care about sports are repelled by all of that, and people who get on board do so because 'f trump, yay'.

  11. Julie Urhman is not someone I’d trust to know what sells, OUYA was such a failure on so many different levels, it just makes you wonder what kind of person would ever green light that product

  17. Ah waman's sports where you can be a professional athlete, and wanna be paid as much as the best, but you can't even win a game against a team of high school boys.

    AND LED BY THE SAME WOMAN WHO WAS BEHIND OUYA LOL

  23. Trying to use social awareness and social/political causes to increase viewership is a losing proposition. As an example, many Americans wanted to US women soccer team to fail in the recent Olympics because of their extreme political/social stances. To increase viewerships you need very talented, charismatic, and positive attitude players (for example, the recent youngsters in the final of the US tennis open)

  30. Terrible and typical American Approach. Make money, fans are consumers. A business opportunity. With a strong and smart marketing strategy to engage the common man in a sports who was born from the working class, the community. Thats why they are clubs not franchises.

  33. It’s better to invest in men’s soccer. It’s an international game, and the existence of big games on global scale will make more Americans interested in it as times goes by.

  35. By comparing men sports leagues with the nascent women sports league, you are stoking competitive nature among the fans. Sports fans are very tribal and will do everything to elevate their team/leagues popularity. It's a sports thing.

  39. This is more like a social experiment than a business project. No serious team has 60 owners. It's a crowdfunding. Imagine the amount of games canceled by strikes, protests, rallies and all kinds of SJW things. I'm eager to see that left utopia begins.

  40. Don't even need to read the comments to know they're filled with insecure boys with micropeen syndrome who are mad their moms got the wrong BBQ sauce for their nuggets.

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